The fifth B2B event “The Future Today” was held in Sofia on 26^th -27^th of September. The event was organized by the Automotive Cluster Bulgaria was held within the framework of Green Ict deVElopment - GIVE project. Host of “The Future Today” was Unicredit Bulbank International Center in Sofia. The two-day conference included presentations from Automotive, ICT and Smart Green Tech companies, which shared the best practices and also, there was networking between the companies in formal and informal meetings. The opening session started with welcome speeches by Mr. Lyubomir Stanislavov, CEO of Automotive Cluster Bulgaria and Mrs. Teodora Petkova, CEO and Chairman of the Management Board of UniCredit Bulbank. After the opening session Mrs. Anna Naydenova, Executive Director of the ICT Cluster Bulgaria presented the opportunities that SMEs have with the implementation of this project.

The event session started with Mr. Matteo Ferazzi, CEE Strategy and Corporate Foresight, UniCredit S.p.A. and Mr. Kristofor Pavlov, Chief Economist of UniCredit Bulbank and their presentations were related to the automotive industry as an engine of global and local business. After this session the best practices were presented. The first presentation was by Mr. Ivan Mihaylov, CEO Visteon Electronics Bulgaria and chairman of the ACB BoD who presented Automotive 3.0 through the vision of Visteon. Next presenter was Mr. Lyudmil Mutafchiev from Robert Bosch Bulgaria who presented the Sofia – HUB for the Development of automotive software. Next on agenda was Mr. Boban Kostic, BG – Bcons, Serbia who presented regarding the EDI – Literacy on the Balkans. The last presentation at the first day of the event was from Mr. Kristiyan Andonov, Operation Director at UniCredit Fleet Management Bulgaria who presented the EDI-literacy on the Balkans. Throughout the whole first day, companies and organization representatives had the opportunity to network and discuss possible collaborations.

The second day of the event started with Mrs. Nadia Soultanova from Sofia Investment Agency with presentation about the support for the development of local and foreign businesses in building their success stories in Sofia. In the best practices part of the event first on the agenda was Mr. Koloyan Gadzhev from Web Grow Studio who talked about the Account Based Marketing in Digital. Mrs. Krasimira Shindarova form ICT Cluster Bulgaria who presented the Methodology for assessment and transformation to Factories of the Future.