Ms. Anna Naydenova, Executive Director of ICT Cluster Bulgaria took part in Innovate&match 2019 - three days of bilateral meetings among companies, clusters, research centres and universities, organised by ASTER and the Emilia-Romagna Enterprise Europe Network. 

On 03.06.2019 at Sofia Tech Park in Sofia, Bulgaria, in the framework of Smart Factory Hub project, ICT Cluster organised and hosted a meeting with national authorities responsible for the policy making in the country and business support organisations to present and discus recommendations for improving the  digital transformation policy.

Digital Future of the Automotive Industry - B2B event in the framework of GIVE Project. A unique opportunity for everyone coming from SMART GREEN TECHNOLOGIES, AUTOMOTIVE and ICT SECTOR to network and launch a joint product and/or service for the third markets.

Maribor, Slovenia was the center of digital innovation for manufacturing during the final conference of Smart Factory HUB. The event bought renowned experts and representatives of European Commission, Priority Area Coordinators, Horizon2020 Programme, Danube Transnational Programme, and various research organisations, policymakers, universities, business support organizations and other, who gave valuable presentations to topics, such as: Success stories in numbers and achievements from Danube countries in the frame of Smart Factory domain, Capitalization activities, Lessons learned in establishing DIHs, Importance of DIHs at the European and regional level, Regional and/or cascade funding opportunities and many other.

GIVE ESCP is seeking to assign strategy consultant for GIVE internationalization strategy. All project partners will contribute to the development of the GIVE internationalization strategy. The tasks and responsibilities of each partner are explained below. The external advisor will support the document development in all parts and will prepare the final version.

Erasmus for Young Entrepreneurs was presented on a meeting organized by the European parliament in Bulgaria in SOHO, Sofia and brought together more than 30 people interested to start or develop their business.

ICT Cluster’s team had the unique chance to hear and discuss about recent and future priorities for cluster policies and developments to support an innovative, sustainable industrial modernization and interregional cooperation

ICT Cluster was presented at EU - South MED Cluster Matchmaking Event & TechDays in Casablanca, Morocco, 9-11 April 2019.

Anna Naydenova and Krasimira Shindarova were speakers at the National Cluster Conference 2019, Bulgaria part of the European Cluster Weeks 2018 – 2019.

Ms. Anna Naydenova represented ICT Cluster Bulgaria at  Green Industry and Digitalization Conference and Matchmaking event, Oslo, Norway

ИКТ Клъстер отправя покана за участие в конкурс за внедряване на „интелигентни“ и иновативни решения в рамките на проекта SMART FACTORY HUB

Learning and Demonstration Seminar and Conference "Industrial and Digital Transformation: Fears and Hopes" took place on 19.10.2018 at Microsoft Innovation Center Bulgaria, Sofia Tech Park, The event was organized by ICT Cluster within the framework of the Smart Factory Hub project funded under the Danube Transnational program.

The project  Green ICT Development (GIVE) aims to increase the global competitiveness of SMEs by boosting the emerging industries development and SMEs performance on global markets. With this project we help SMEs to find the right partners,  to create common knowledge base for internationalization and marketing and to produce globally competitive products and services.

Four trainings will be carried out in order to provide practical assistance within the project. They will be focused on basic skills and knowledge about the internationalization.

The first of them is the webinar about Digital marketing - it will be focused on digital marketing instruments and the opportunities to promote companies and their products abroad.

Date: August 30, 2018,

Time: 10.00 EET

Please, register here: http://eepurl.com/dDxn-j

The main topics of the training will be:

1. What is Digital Marketing;
2. Bayer Personas and why is important to your digital approach;
3. Digital Marketing channels and how to use them effectively for your business:
4. Why Digital Marketing should be a part of your Marketing strategy?

The webinar will give you the opportunity to learn about best practices.

The facilitators will provide useful tools that would help SMEs in digital marketing.

We kindly request to confirm your participation no later than August 27, 2018

Facilitators:

Nikoleta Miteva is a professional Marketer from Bulgaria with more than 5 years of business experience in Marketing, Employer Branding, Human Resources, with a emphasis in Digital Marketing.

She has been working in the Employer Branding and Digital Marketing fields for more than 3 years. During this time she was a part of many creative teams.  She has executed multiple projects with some of the largest Bulgarian employers in Automotive, IT, Finance, and Logistical sectors.

Nikoleta’s bachelor's degree is Organizational Psychology from "New Bulgarian University." She also has B2B Digital Marketing and Digital Marketing Specialization from "Software University.”

As a part of several NGO organizations, Nikoleta had the opportunity to be a trainer of few trainings on different topics: Personal Branding in Digital”, “Elevator Pitch”, “Alternative job searching in Digital”, etc..

Kaloyan Gadzhev is a Managing Partner in CreateX, digital performance agency where he is responsible for project management and advice his clients how they can make most of their digital opportunities and include them in the marketing mix. He has more than 5 years of experience in digital marketing with both B2C and B2B businesses. 

He is experienced with content marketing and Google’s marketing products, tracks and uses customer data in every stage in his campaigns to increase performance. 

Co-founder of the online media Uspelite.bg where responsible for digital presence, sales and partnerships. 

GIVE partners have met last week in Cluj Napoca, Romania in order to participate at a focus group on cross – industrial collaboration among ICT, Automotive and Green Industry.  The activity is part of the WP2 of the project aiming to contribute to the elaboration of Intelligence Market Report and GIVE Internationalization strategy. The focus group discussions were based on the results of GIVE project survey where companies from 6 countries and 3 sectors have participated. The common interests were grouped in two areas of further intervention of the ESCP - smart transport and electromobility and smart cities. Next focus group will be in Sofia in September, and it will be focused on barriers for internationalization of SMEs.