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“MARKET ENTRY STRATEGIES” - а webinar within the C2FUTURE project - 15/10/2021, 17:30h.

10/12/2021

On October 15th from 17:30h. will take place a webinar, organized within the C2FUTURE project: “MARKET ENTRY STRATEGIES”

 

SHORT INTRODUCTION

This webinar explores the development of effective Go-To-Market strategies on a global scale. Concepts, best practices and theory are combined to offer the participants a broad but practical view of competing in modern business landscape.  

KEY TOPICS COVERED

  • Understand what is an ecosystem and how it works
  • Critically assess how the external environment may impact on a firm’s internationalmarketing strategy
  • Assess and compare alternative foreign market servicing strategies and their drivers, andapply appropriate selection choices in context
  • Appraise the factors that impact a firms internationalisation strategy and selection criteriafor foreign markets
  • Understand platform economy and how new models affected the eco-system

LECTURERS:

  • YIANNIS KOTSIS GIANNARAKIS - Entrepreneur; Innovation Coordinator

  • TOM (ATHANASIOS) KATSIOULAS - Silicon Valey Technology & Ecosystem Strategist

  • PETROS SOUKOULIAS - Digital Transformation Expert, Advisory Board at SEEMS P.C.

 

> Link for registration

https://docs.google.com/forms/d/e/1FAIpQLSfOKncT9ZM3Ta8guaHsuO3cGNWR98-CmOSVEqXTPSD1boe7gQ/viewform

> For more information about the event, you can read on:

https://sekee.online/market-entry-strategies/

> If you missed the previous webinar, don’t worry we got your back:

https://www.youtube.com/watch?v=pHfA31ZVYXs

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