ICT Cluster was presented at EU - South MED Cluster Matchmaking Event & TechDays in Casablanca, Morocco, 9-11 April 2019.

ICT Cluster organized a meeting with representatives of the policy makers responsible for the creation and implementation of the Research and innovation Strategies for Smart Specialisation (RIS3) and other instruments for the support of digital transformation of the production oriented SMEs.

Anna Naydenova and Krasimira Shindarova were speakers at the National Cluster Conference 2019, Bulgaria part of the European Cluster Weeks 2018 – 2019.

Ms. Anna Naydenova represented ICT Cluster Bulgaria at  Green Industry and Digitalization Conference and Matchmaking event, Oslo, Norway

After the first seminar in Varna, on February 18th ICT Cluster organized second regional seminar in Plovdiv.

ICT Cluster received two applications by two production oriented SMEs, Europack Bulgaria M and Mechanical Design and Construction - MDC, that will collaborate with foreign companies. The applicants met all criteria and were approved for receiving a voucher after providing a feasibility study for transfer a smart technology in collaboration with solution providers, respectively, form Czech Republic and Romania.

Within the framework of SMART FACTORY HUB project in accordance with point 6.2 of the enclosed documentation, ICT Cluster is announcing an open call for implementation smart and innovative solutions by Bulgarian SME,

Learning and Demonstration Seminar and Conference "Industrial and Digital Transformation: Fears and Hopes" took place on 19.10.2018 at Microsoft Innovation Center Bulgaria, Sofia Tech Park, The event was organized by ICT Cluster within the framework of the Smart Factory Hub project funded under the Danube Transnational program.

The project  Green ICT Development (GIVE) aims to increase the global competitiveness of SMEs by boosting the emerging industries development and SMEs performance on global markets. With this project we help SMEs to find the right partners,  to create common knowledge base for internationalization and marketing and to produce globally competitive products and services.

Four trainings will be carried out in order to provide practical assistance within the project. They will be focused on basic skills and knowledge about the internationalization.

The first of them is the webinar about Digital marketing - it will be focused on digital marketing instruments and the opportunities to promote companies and their products abroad.

Date: August 30, 2018,

Time: 10.00 EET

Please, register here: http://eepurl.com/dDxn-j

The main topics of the training will be:

1. What is Digital Marketing;
2. Bayer Personas and why is important to your digital approach;
3. Digital Marketing channels and how to use them effectively for your business:
4. Why Digital Marketing should be a part of your Marketing strategy?

The webinar will give you the opportunity to learn about best practices.

The facilitators will provide useful tools that would help SMEs in digital marketing.

We kindly request to confirm your participation no later than August 27, 2018

Facilitators:

Nikoleta Miteva is a professional Marketer from Bulgaria with more than 5 years of business experience in Marketing, Employer Branding, Human Resources, with a emphasis in Digital Marketing.

She has been working in the Employer Branding and Digital Marketing fields for more than 3 years. During this time she was a part of many creative teams.  She has executed multiple projects with some of the largest Bulgarian employers in Automotive, IT, Finance, and Logistical sectors.

Nikoleta’s bachelor's degree is Organizational Psychology from "New Bulgarian University." She also has B2B Digital Marketing and Digital Marketing Specialization from "Software University.”

As a part of several NGO organizations, Nikoleta had the opportunity to be a trainer of few trainings on different topics: Personal Branding in Digital”, “Elevator Pitch”, “Alternative job searching in Digital”, etc..

Kaloyan Gadzhev is a Managing Partner in CreateX, digital performance agency where he is responsible for project management and advice his clients how they can make most of their digital opportunities and include them in the marketing mix. He has more than 5 years of experience in digital marketing with both B2C and B2B businesses. 

He is experienced with content marketing and Google’s marketing products, tracks and uses customer data in every stage in his campaigns to increase performance. 

Co-founder of the online media Uspelite.bg where responsible for digital presence, sales and partnerships. 

GIVE partners have met last week in Cluj Napoca, Romania in order to participate at a focus group on cross – industrial collaboration among ICT, Automotive and Green Industry.  The activity is part of the WP2 of the project aiming to contribute to the elaboration of Intelligence Market Report and GIVE Internationalization strategy. The focus group discussions were based on the results of GIVE project survey where companies from 6 countries and 3 sectors have participated. The common interests were grouped in two areas of further intervention of the ESCP - smart transport and electromobility and smart cities. Next focus group will be in Sofia in September, and it will be focused on barriers for internationalization of SMEs. 

On 29 June 2018 regular meeting of Balkan and Black Sea ICT Clusters' Network took place in Cluj Napoca, Romania. The partners have been hosted by Cluj IT, in the framework of GIVE project events. During the meeting the Draft of Sustainability Strategy for Balkan and Black Sea ICT Clusters' Network was presented by Anita Tregner Mlinaric and discussed among the members. The document  is supported by REG USAID project and is very important for future Network development and activities related to ICT Clusters from the Balkan region. The new member of the Network is the Smart Green Technologies Cluster from Latvia.

On May 29-30, in Belgrade, Serbia, was held a partners meeting under the Smart Factory Hub project, funded by Interreg Danube transnational program.